What is SSM?
Social media marketing is the use of social media platform like (facebook, Instagram, linkdIn Twitter, Tiktok to promote business, brands, connect with audience and drive business goals.
It involes publish content, engaged with followers, analyzing result, and running paid adds to reach the maximum audience.
Why is it Important?
Brand Awareness:
Brand awareness is one of two dimensions from brand knowledge, an associative network memory model.
Customer Engagement:
Customer engagement creates a relationship with its customer base to foster brand loyalty and awareness.
Leads Generations & sales:
In this right strategy can be use for social media platform that convert followers into customers.
Market insights:
In market insight deep understanding of market and its components that business can use to make smart decision and drive growth.
Key Elements of a Social Media Marketing Strategy:
Clear Goals:
its increasing followers, driving traffic, or boosting sales, every post should have a purpose.
Target Audience:
Knowing who you are talking to helps create content that resonates.
Consistent Content
From stories to reels consistency keeps your brand active and recognizable.
Analytics & Optimization:
Tracking metrics helps improve and refine your strategy over time.